Speedway, Indiana
GSP North America, a leading manufacturer of vehicle axles and suspension components, announced a partnership with the United States Auto Club beginning with the 2021 season.
GSP North America manufacturers CV axles, Hub Assemblies, Loaded Strut Assemblies, motor mounts and ATV/UTV Axles for the North American Market.
USAC will drive help home the GSP brand message through targeted content to expose the GSP products to USAC’s fan base via FloRacing and its social media outlets while expanding its visibility in the ultra-competitive UTV category through expanded sports marketing efforts and on-site activation opportunities.
“The explosive growth of FLORacing attracts new, quality brands such as GSP to activate their products through USAC’s broad portfolio of racing series” stated Kevin Miller, USAC President. “We are excited for this new partnership to kick off this year and help establish the GSP name throughout USAC’s racing series.”
USAC events touch all markets in the United States, and GSP will capitalize on the diverse schedule to entertain current and potential distributors for their industry-leading products. USAC will showcase new product offerings to the loyal fan base that attends over 100 live racing events throughout the year. Michael Ceritano COO of GSP North America stated, "We are excited to partner with USAC and build the GSP brand through motorsports engagement. Reaching the core motorsports fan with the GSP message of quality, reliability and performance is key to our long-term growth strategy.”
ABOUT USAC RACING
Since 1956, United States Auto Club (USAC) remains the most diversified motorsports sanctioning body in the world. It is the official sanctioning body of many of today’s largest racing series, including its own suite of circle track series in Silver Crown, Sprint, Midget and .25 Midget racing, in addition to Road Racing, Off Road and Power Sports, boasting a competitor base of more than 17,000 at more than 1,000 sanctioned events globally.
ABOUT GSP
GSP North America has two distribution centers, one in Spartanburg, South Carolina and Santa Fe Springs, California to ensure its customers have access to their product nationwide. With their full distribution centers, they offer sales, customer service, and technical support for their customers.
