SPARTANBURG, S.C. – GSP North America, a leading manufacturer of undercar parts, is bringing quality driven knowledge to the automotive aftermarket with the help of Mr. G. GSP is pleased to announce the addition of Mr. G as Lead Technical Trainer. In his new role, Mr. G will be responsible for educating partners about GSP’s high-quality product lines, along with support for technical knowledge and training.
His passion for the automotive industry started in his father’s garage. This experience showed him how important continuing education, up-to-date product information, and a good relationship with aftermarket partners can be. With over 30 years of combined OEM, Aftermarket, Retail & Wholesale level experience, he is the ideal service professional to complete the team.
“At GSP, one of our key core values is aftermarket experience. Mr. G brings this standard to a whole new level. He is an excellent fit for our team and will help GSP and our customers to achieve the next level of success. We are excited to welcome him as he will enhance our technical initiatives and support for service partners.” states Michael Ceritano COO.
Mr. G is the embodiment of GSP’s Garage Support Program. Coming in 2023, the Garage Support Program will offer more tools and resources to anyone repairing a vehicle whether they are a DIY customer or a professional installer. Mr. G will lead the focus on expanding technical tips, certified training seminars, video series, and A+ shareable content for the installer to drive more brand awareness.
According to the US Bureau of Labor, there are over 50,000 Automotive Technicians. As a leading manufacturer of undercar components, GSP’s goal is bring more awareness to the needs of this market through the Garage Support Program. By focusing on a direct connection with this market, Mr. G will stress the importance of education and manufacturer support to the installers of GSP products.
To mark his debut, Mr. G will be making an appearance at the 2022 AAPEX show. His character is launched in collaboration with a contest to bring more awareness to his presence. He will be available for photos, and GSP will be offering a chance to win $500 by sharing your photo on social (LinkedIn, Facebook, Instagram).
With over 35 years of experience, GSP North America has positioned itself as a leading manufacturer offering the best coverage for CV Axles, Hub Assemblies, Loaded Strut Assemblies, Engine Mounts and ATV/UTV Axles for the North American Market. GSP North America has two distribution centers in North America to ensure our customers have access to our product nationwide. GSP is a full service provider with distribution centers, sales, customer service, and technical support for our customers.
GSP North America
Autumn Lamb Marketing Manager Email: email@example.com